Marketing for a Newspaper Company Case Study Example | Topics and Well Written Essays - 2500 words

Marketing for a Newspaper Company - Case Study Example From being only a UK based newspaper on its inception, the TIMES has evolved from a period when marketing was unheard to a period when marketing reigns supreme. During all this time, the TIMES has maintained its reputation and has always been a step ahead of its competition. When we see the overall marketing strategy of the TIMES, we see a dynamic force at nature. Over the years, the TIMES has evolved its marketing into many dimensions. When observed closely, the marketing strategy of the TIMES has been focused on the following basic dimensions: The TIMES has in the recent time implemented a strategy that calls for a brand development. Firstly, the paper made it clear through activities like adding its paper on the internet, and launching it in many countries, that it doesn't want to restrain itself to only one particular country. The used the same quality values of their English version, i.e. accurate and reliable news, but they were careful to decentralize their marketing activities specific for each region. They used different names, specifically like New York Times, Times of India etc that showed them devoted to one region. Also the news was selected according to the demographics of the readers. The TIMES a The TIMES also generated a strategy for a global brand name. With the advent of the internet, this task became easy as now it displayed newspapers for many regions but under the specific brand name of the TIMES. In this way each paper maintained individuality as well as common global values. The TIMES has also embarked upon a marketing strategy to make its customers feel more attached with the newspaper. Today TIMES does not stand for only news, but for much more. It has interesting aspects for all the household, like cooking recipes and clothes designs for the women, gadgets and sports paper for the young, comics for the children, business news for the job-related people, and not only local news but world wide as well. The marketing of TIMES has used it as a catch for the paper to be declared as one for the entire household. One of the major challenges for the marketing strategy developers for the TIMES has been to change the perception of the youth about the newspaper. The TIMES has always been seen by the youth as the newspaper for the more serious and elderly people. Even though it contains many interesting aspects for the youth, but the general perception remains the same. For this the TIMES has to create a new image for itself. The newspaper has been employing towards this goal through many aspects. Firstly, by driving more items and captions for the youth, like sports page, jobs page, gadgets page etc. Second, by using the internet to give a whole new look to the paper, making it more animated and interactive for the youth. Lastly, the marketing strategy most into play these days is to make the paper more accessible and glamorous to the readers. Many interactive sections have been added. Like

Centralized PC Security Essay Example | Topics and Well Written Essays - 1250 words

Centralized PC Security - Essay Example To protect data, security policies are required to be defined. Contingency planning is also an essential aspect which cannot be disregarded. As per Ramesh, V.C., and Xuan Li there are three dimensions of contingency planning â€Å"The first issue concerns the handling of multiple objectives; we discuss the benefits of using fuzzy logic for handling this issue.  The second issue is the consideration of the economic cost of post-contingency corrective actions as well as the utility of discrete control actions that complicate the modeling and solution of the contingency planning problem.  The last issue is the need for of advanced parallel computing techniques for addressing the real-time aspects of many contingency planning problems;† 2 Analysis of Problems ABC Corporation has twenty seven desktop workstations either connected with each other via a hub or a switch. The workstations are only workgroups as there is no domain and security policies applied in the organization ex cept some users have Internet access and only the manager has a separate email account. There is no email server available to provide separate email addresses to employees. The separate email addresses enables instant correspondence between the subordinates, hence making the communication better and cost effective. Currently the employees are using telephone for coordination which is not cost effective. Some workstations are used to store data. There is no access policy defined for the data stored in the workstations. The data is vulnerable as anyone can access it or delete it. The server is used only for providing internet access and data transfer within the network. There is no firewall installed in the network, either hardware or software which makes the data, hardware, software defenseless. There is no connectivity between the regional offices and head office. The manager access the financial information from the head office using the computer network. The 5 regional offices hav e five databases which they are maintaining individually. Immense amount of time is wasted when head office sends a CD named â€Å"House types data† to each regional office. The administrator copies the files available on the CD to the locally maintained database. The data is updated because the project managers have to access the plans and building specifications of the houses the company builds. The data contains all the detailed information of the house construction material which is required. There is no backup of devices, data, workstations and server. If any workstation containing database crashes, the data will be lost. 2.1 Security Vulnerabilities The impact of the security breach issues is unpredictable. It can be diverted and involves human suffering as well as revenue loss for the organizations. One of the security breach took place on 21 October 2010, as per â€Å"www.networksecurityedge.com† The Philadelphia Inquirer states â€Å"Keystone Mercy Health Pla n and AmeriHealth Mercy Health Plan have notified 280,000 Medicaid members that their information may be at risk after a portable computer drive containing the names, addresses, and health information was lost. The last four digits of 801 members' Social Security numbers were also stored on the hard drive†. This incident is related to theft of the hardware devices risking 280,000 Medicaid